We are the Wheels of Impact

We are impact drivers with diverse identities and expertise.

Our story

The Wheels of Impact was born out of Karim El Oteify’s journey, one shaped by the challenges of navigating the professional world as a disabled, neurodivergent, Arab, and Muslim person. He saw and experienced how workplaces often fail to create an inclusive environment, which led organizations to miss out on the added value of diverse and engaged teams.

After building a strong skillset in systemic change, communications, and DEI, Karim started the Wheels of Impact to build workplaces where employees not only feel valued but also create value.

Our Impact Drivers

Karim El Oteify

He/Him
Founder & CEO
Karim strongly believes in building workplaces where employees feel valued and create value.
He is no stranger to the challenges of navigating the professional world. As a disabled, neurodivergent, Arab, and Muslim person, he has experienced how workplaces often fail to create an engaging environment for different employees. This leads to organizations losing great talent and missing out on the added value of diverse and engaged teams.
Over the years, Karim has built a strong skillset in systems thinking, communications, and DEI. Now he is using these skills to help companies train and develop their employees while implementing impactful engagement strategies.
Ariella Rosen

She/her
Operations & Growth Strategy
Ariella is an accomplished leader with a proven track record of scaling impact and teams, with over 10 years experience guiding founders on Strategic Operations, People and growth.
Ariella was CEO of PresenTense till its Merger; an impact accelerator organization for underrepresented founders with partners such as CitiBank, AWS, Wix, IBM and more. Ariella’s passionate about growing businesses and elevating people, and holds a unique ability to balance between the two with her expertise in transforming ambitious visions into tangible operational strategies while identifying gaps and turning them into opportunities.
Bianca Raicu

She/her
Content Strategist
Bianca Raicu brings over 4 years of experience in marketing and communications, which she gained in organizations ranging from cultural non-profits to recruitment and DEI. She specializes in bridging copywriting with solid content marketing strategies that bring your visions to life.
Bianca has an ever-growing passion for writing - and it shows. Her proactive spirit blends with excellent organizational skills that structure her work and creates the greatest impact possible.
She brings clarity to the Wheels of Impact’s content while adapting to each new industry trend, team perspective and field of activity.
Paloma Pardo

She/her
Creative Designer
Paloma is the creative visual mastermind behind the Wheels. She is a graphic designer specializing in branding and spatial experiences. She has extensive experience in the cultural and creative sector and she contributed to numerous art direction, branding, graphic design, and spatial design projects.
No matter what she does, her eye-catching, carefully crafted work is always centered around making a positive impact. This is why she resonated with The Wheels of Impact’s mission of fostering inclusive workplaces where everyone feels heard, seen, and understood. For the Wheels, she is leading our brand’s visual identity, while helping our clients with powerful and diverse visual stories.

Our mission

Turning just a workplace into the workplace to be through inclusive employee engagement.

We help organizations boost employee engagement and increase productivity. By creating workplaces where people feel a true sense of belonging, we inspire them to stay and thrive.

Ultimately, we strive to build workplaces where employees not only feel valued but also create value. We are showing the world that with the right approach to employee engagement, we can go beyond recruitment metrics and create lasting change that shows.

Our methods

Change management

At The Wheels of Impact, we use systemic change management to understand organizational systems and tackle workplace challenges at their root, not just the symptoms. By reshaping structures, relationships, and behaviors, we create a lasting impact to ensure that diversity, equity, and inclusion aren’t just buzzwords but the foundation of how organizations operate and thrive.

Diversity, Equity, Inclusion, and Belonging (DEIB)

DEI(B) represents the interconnected practices and principles that foster a workplace environment where all individuals, regardless of their background, are respected, valued, and given equal opportunities to thrive. We use DEI(B) principles and practices to achieve inclusive employee engagement and foster high-value teams.

Communications

At the Wheels of Impact, we use communications as a strategic, organic approach that integrates content marketing, branding, and targeted messaging to support our consultancy services. We create resonant content and communication strategies that effectively engage your target audience, both internally and externally.